Promoting your App: Admob Review
Ever so humble, we thought we created quite a nice game with Prototype Defense; and the user reviews seemed to agree.
However, in our ignorance we assumed that creating a nice game would be enough to break through. While people are playing the game , 30k downloads so far, those numbers are nowhere near enough to make even $20 in advertising per month!
So after some headbanging we finally decided to pool money together and put the money where our mouth was and do some
Our plan was to set out some test budgets for several advertising campaigns, measure their effectiveness, and chose the most effective to spend our big budget on.
In this post, I will detail the outcome of the small time budget for Admob, an advertising company now owned by Google.
The test budget set aside per campaign was $50. (Which, coincedentally that’s 1/4th of the entire advertising income of Prototype Defense for 2011 and 2012 up till June)
Some good tips we learned from advertising on Admob:
- Approving your ad can take some time, even using the automated process from Google Play: 1-4 business days.
If it takes longer than that, contact the helpdesk.
- Do not set the ad bid for your ads higher than $0.02 in the beginning.
Even when we selected a somewhat restricted target audience (Male, 18-30, U.S.A, Android 3.0+); we reached our daily limit.
- Monitor your spending and adjust the ad bid when necessary.
(Which is CPC (Cost-Per-Click) btw, not eCPM)
The following is an overview of how the money was spent during over a 5-day ad campaign:
As you can see, the overall cost of CPC went down to almost $0.01; and still the daily limit was filled.
We also almost blew our budget for a single day within half an hour when the ad first launched using the recommended bid of $0.15!
When the amount of clicks did not seem to affect install ratio in the slightest, we again raised the minimum bid for ads.
Now on to the juicy part, how many downloads did we get?
So for close to $50 in advertising, and a decent amount of impressions and clicks we got 8 (!) installations for the free version of Prototype Defense.
Join us next time for experimentation with Flurry, an advertising company which allows you to pay per installation instead of CPC or eCPM.